International business law: EMBA-BS Y3 2023-24

Intellectual property law in the European Union

2–4 minutes

In the European Union, intellectual property rights are protected through a variety of legal mechanisms, each offering distinct forms of protection and subject to specific regulations .

Understanding the various forms of intellectual property protection in the European Union is essential for businesses, as it enables them to safeguard their innovations and assets within the EU market.

Trademarks

A trademark is a sign capable of distinguishing the goods or services of one undertaking from those of other undertakings. In the EU, trademarks are protected for an initial period of 10 years, with the possibility of renewal upon expiration. The formalities for trademark registration can be found in the EU Trademark Regulation (Council Regulation (EU) 2017/1001) and detailed information is available on the website of the European Union Intellectual Property Office (EUIPO).

Patents

A patent is a legal right granted to the inventor of a new technical process. In order to qualify for a patent, the invention must be novel, non-obvious, and industrially applicable. It is essential to preserve the secrecy of the invention until the patent application is filed, as the disclosure of the invention prior to filing may jeopardize its eligibility for patent protection. A patent provides its owner with the right to exclude others from making, using, selling, and importing an invention for a limited period, in exchange for public disclosure of the invention. In the European Union, patents are protected for up to 20 years from the filing date of the application. The European Patent Office (EPO) handles the granting of European patents, and detailed information can be found on the official website of the European Patent Office.

Copyright

Copyright protects original works of authorship, such as literary, dramatic, musical, and artistic works. In the EU, copyright protection generally lasts for the life of the author plus 70 years. Formalities for copyright protection are minimal, as copyright is automatic upon the creation of the work. However, the EU has harmonized copyright laws, and specific aspects are regulated by the EU Copyright Directive (Directive 2019/790). More information can be found on the European Commission’s website.

Industrial Designs

An industrial design refers to the ornamental or aesthetic aspect of an article. In the EU, registered designs are protected for an initial period of 5 years, renewable for up to 25 years. The Community Design system provides protection for designs in the EU. Detailed information on the formalities for design registration can be found in the EU Community Designs Regulation (Council Regulation (EC) No 6/2002) and on the website of the European Union Intellectual Property Office (EUIPO).

Geographical Indications

Geographical indications (GIs) identify a good as originating in a place where a given quality, reputation, or other characteristic of the good is essentially attributable to its geographical origin. The protection of GIs is governed by EU Regulation (EU) No 1151/2012. The formalities for obtaining protection of GIs can be found on the EU Agriculture and Rural Development website.

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